About Us

Damaydells was born in 2019 out of a deeply personal love for earrings and self-expression. Founded and run by a sole artist in Auckland, New Zealand, this brand is a reflection of how something as simple as a piece of jewelry can carry emotion, identity, and intention.

For me, earrings have always been more than accessories, they are a daily essential, a quiet form of confidence, and a way to feel complete. Over time, what started as a personal ritual became a creative outlet. I began crafting earrings not just for style, but as a way to express how I felt in moments of happiness, boredom, sadness, and joy. Every piece you’ll find here is a product of those moments, honest, emotional, and made with purpose.

I create in small batches, often while listening to music and a cup of coffee, in a cozy studio set up in the corner of my living room a humble space where inspiration flows freely.

Damaydells is my side hustle, but it’s also my creative sanctuary. A place where fashion meets feeling. I’m honored to share this journey with you and grateful for every person who chooses to wear a piece of my story.

Welcome to Damaydells, where jewelry is personal.

With love,
Unice